Performance Marketing Specialist

D2C(domain2conversion.com) is known as a elite ”SaaS, Apps & eCommerce Marketing Agency” in the digital domain. We’re looking out for the BEST  talents in the market.

 

  • Work closely with the Head of Data & Analytics of D2C, DELHI. 
  • Will lead the definition of performance strategies for our client’s projects against its business strategy and commercial objectives.
  • Will create audiences to optimize performance campaigns and optimize retargeting audience lists.
  • Optimize search and shopping campaigns from agency clients working with a performance team.
  • Proactive person with high analytical skills able to join a multidisciplinary team.
  • Capability to work on several projects at the same time and result oriented.
RESPONSIBILITIES
RESPONSIBILITIES

  • Definition of performance strategies for our client’s projects against its business strategy and commercial objectives.
  • Create audiences to optimize performance campaigns and optimize retargeting audience lists.
  • Optimization of PPC ads, Social Media Ads, VOD, Mobile and Display.
  • Run and measure CPL and CPA campaigns through Affiliates, external networks, etc.
  • Manage and configure performance marketing tools
  • Ensure all digital projects are in line with performance goals
  • Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
  • Build and run A/B tests across landing pages
  • Drive marketing technology changes and enhancements to support performance goals.
  • Build relationships with mobile/desktop network suppliers and negotiate prices.
  • Review and drive change in all areas that impact "performance"
  • Keep a constant workflow and reporting with the Marketing Team
Qualification:
Qualification:

Degree in Marketing, economics, statistics or programming.

Experience:
Experience:

  • At least +3-year experience in a similar position, running, managing budgets on shopping above 10M INR, and reaching ROAS targets consistently.
  • Experience defining performance strategies
  • Experience on implementing the best campaign structure for search, affiliate and shopping campaigns.
  • Experience in bid management of all Search and Shopping Campaigns
  • Experience creating audiences
  • Experience in campaign activation in different paid environments
  • Experience in reporting definition and presenting results to clients
  • CRM experience is a plus
Knowledge Required (tools):
Knowledge Required (tools):

  • SEM
  • Google Ads
  • Search Ads 360
  • Google Shopping
  • Script Programming
  • Display and VOD
  • Affiliates Network Campaigns
  • Social Networks adds
  • Amazon Ads
As a plus:
As a plus:

  • Google Analytics and Google Tag Manager
  • Google Optimize
  • Data studio
  • Search consoles and ahrefs
  • SEO
  • DMP
  • SF environment for Mobile and App marketing
  • Optimization & Monetization 
Skills:
Skills:

  • Analytics capabilities
  • Summarization capabilities
  • Attention to details
  • Self Organization and planning skills
  • Able to lead tech and marketing profiles
  • High understanding of marketing technology 
  • Able to self train and resolve problems
Languages:
Languages:

  • English (high)
  • Hindi (high)
  • Native (as a plus)
Location:
Location:

  • DELHI  (PREFERRED)
  • REMOTE (SECONDARY)
Work conditions:
Work conditions:

  • Dynamic and creative environment
  • Working for acknowledge brands at national and international level
  • Full time schedule

We’re changing how teams work together

Being part of a great team at work is a phenomenal feeling. You know that feeling? When your team is ‘in the zone’? It’s a sweet cocktail of emotions – excited, challenged, safe, successful. You’re pumped to get out of bed in the morning and energized throughout the day.

Perks & Benefits

  • Recruitment process is quite friendly and short with fewer interview rounds.
  • Flexible working hours, shift timings.
  • Work from home benefits.
  • Timely salary payment.
  • Financial remuneration such as PF and Gratuity payment as per set policy without any delay.
  • Follow live events in office such as cricket tournaments (IPL, World Cup, etc.) during working hours.
  • Very approachable management team, HR and senior officials.
  • Conducting workshops and seminars.
  • Organizing cultural events including picnics, team lunches, celebration of festivals throughout the year.
  • Organizing charity events to contribute to a noble cause.
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