Performance Marketing Specialist

D2C(domain2conversion.com) is known as a elite ”SaaS, Apps & eCommerce Marketing Agency” in the digital domain. We’re looking out for the BEST talents in the market.

Work closely with the Head of Data & Analytics of D2C, DELHI.
Will lead the definition of performance strategies for our client’s projects against its business strategy and commercial objectives.
Will create audiences to optimize performance campaigns and optimize retargeting audience lists.
Optimize search and shopping campaigns from agency clients working with a performance team.
Proactive person with high analytical skills able to join a multidisciplinary team.
Capability to work on several projects at the same time and result oriented.

RESPONSIBILITIES

Definition of performance strategies for our client’s projects against its business strategy and commercial objectives.
Create audiences to optimize performance campaigns and optimize retargeting audience lists.
Optimization of PPC ads, Social Media Ads, VOD, Mobile and Display.
Run and measure CPL and CPA campaigns through Affiliates, external networks, etc.
Manage and configure performance marketing tools
Ensure all digital projects are in line with performance goals
Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
Build and run A/B tests across landing pages
Drive marketing technology changes and enhancements to support performance goals.
Build relationships with mobile/desktop network suppliers and negotiate prices.
Review and drive change in all areas that impact "performance"
Keep a constant workflow and reporting with the Marketing Team

Qualification:

Degree in Marketing, economics, statistics or programming.

Experience:

At least +3-year experience in a similar position, running, managing budgets on shopping above 10M INR, and reaching ROAS targets consistently.
Experience defining performance strategies
Experience on implementing the best campaign structure for search, affiliate and shopping campaigns.
Experience in bid management of all Search and Shopping Campaigns
Experience creating audiences
Experience in campaign activation in different paid environments
Experience in reporting definition and presenting results to clients
CRM experience is a plus

Knowledge Required (tools):

SEM
Google Ads
Search Ads 360
Google Shopping
Script Programming
Display and VOD
Affiliates Network Campaigns
Social Networks adds
Amazon Ads

As a plus:

Google Analytics and Google Tag Manager
Google Optimize
Data studio
Search consoles and ahrefs
SEO
DMP
SF environment for Mobile and App marketing
Optimization & Monetization

Skills:

Analytics capabilities
Summarization capabilities
Attention to details
Self Organization and planning skills
Able to lead tech and marketing profiles
High understanding of marketing technology
Able to self train and resolve problems

Languages:

English (high)
Hindi (high)
Native (as a plus)

Location:

DELHI (PREFERRED)
REMOTE (SECONDARY)

Work conditions:

Dynamic and creative environment
Working for acknowledge brands at national and international level
Full time schedule

We’re changing how teams work together

Being part of a great team at work is a phenomenal feeling. You know that feeling? When your team is ‘in the zone’? It’s a sweet cocktail of emotions – excited, challenged, safe, successful. You’re pumped to get out of bed in the morning and energized throughout the day.

Perks & Benefits

Recruitment process is quite friendly and short with fewer interview rounds.
Flexible working hours, shift timings.
Work from home benefits.
Timely salary payment.
Financial remuneration such as PF and Gratuity payment as per set policy without any delay.
Follow live events in office such as cricket tournaments (IPL, World Cup, etc.) during working hours.
Very approachable management team, HR and senior officials.
Conducting workshops and seminars.
Organizing cultural events including picnics, team lunches, celebration of festivals throughout the year.
Organizing charity events to contribute to a noble cause.

Performance Marketing Specialist

We’re changing how teams work together

Perks & Benefits

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